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Ethan Lai is a photographer, videographer and co-owner of ThereIsA Studio. His portfolio spans London Fashion Week street style coverage, editorial work for such publications as Vogue Singapore, Men’s Folio and Pansy Mag, and personal work about style, tribes and identity. In life as in his work, Ethan is interested in the relationship between the body and dress as well as the psychogeography of the local fashion scene. He credits his time at Central Saint Martins for motivating him to push the boundaries of fashion image-making - beyond photography, Ethan has made fashion films for the likes of Marques Almeida, created immersive 3D realms to best deliver his vision, and directed the celebrated CSM White Show. Ethan's goal is to demonstrate that fashion can be so much more than just beautiful; in his expansive vision, it is academic, light-hearted, dark, funny, sometimes all at once.
