VOGUE Singapore
Men’s Folio
Elle Man Singapore
Harper’s BAZAAR Singapore
Dover Street Market Singapore
Club21 Singapore
ISSEY MIYAKE
COMME de GARÇONS
Paul Smith
Mulberry
Thom Browne
Sacai
Saint Laurent
Louis Vuitton
Gentle Monster
RIMOWA
Asian Civilisations Museum Singapore
Lucali BYGB
Marques Almeida
London Fashion Week
Goldsmiths (Under Lasalle College of the Arts Singapore)
Central Saint Martins (University of the Arts London)
School of The Arts Singapore (SOTA)
Production, Casting and Artbuying as the Lead In-House Producer for PEDRO
Spring 2025 - Lunar New Year
Co-produced & Casting by Ethan with Good Sport Studio in Seoul, South Korea
Photography Pak Bae
Models Peng Chang (Over:Face Mgmt) & Sang Hyun (ETC Mgmt)
Spring 2025 Ecom Best Sellers
Produced by Ethan
Photography & AI Midjourney by In-House Photo Team
Spring 2025 Demi Bag New Colour - Light Yellow
Production by Ethan
Photography by In-House Photo Team
Spring 2025 Lookbook
Production and Casting by Ethan
Photography by In-House Photo Team
Models - Su Hang (Longteng Models) & Weiyi (SMG Models)
Winter 2024 Demi & Mini
Production by Ethan
Photography by In-House Photo Team
Winter 2024 Christmas Party Gift Guide
Production by Ethan
Photography by In-House Photo Team
Winter 2024 Lookbook
Production and Casting by Ethan
Photography by In-House Photo Team
Models - Janina and Gwonho
Fall 2024 PEDRO Studio Collection
Production & Casting by Ethan with Ate Nothing in Shanghai, China
Photography Yang Chun Hao
Stylist Yogamo
Model Clara Hesse (Tokyo Rebels)
Fall 2024 Campaign (Online Web & Offline In-Store Viuals)
Production & Casting by Ethan with Ate Nothing in Shanghai, China
Photography Julian Song
Video by Mao Mao
Stylist Yogamo
Models Su Hang (Long Teng Models) & Alina (21Models)
Fall 2024 Men’s Collection
Production & Casting by Ethan
Photography by In-House Photo Team
Model Silas de Maat (West Mgmt)
Fall 2024 Party Collection
Production & Casting by Ethan with Ate Nothing in Shanghai, China
Photography Julian Song
Stylist Yogamo
Model Jin Rong (Focus Mgmt)
Fall 2024 Mini Demi Launch
3D artwork and Video by Fresh Edition
Production by Ethan
Fall 2024 Helix Collection
3D artwork and Video by Tec1n
Production by Ethan
Fall 2024 Travel Collection Featuring @iamgalla
Social Media collaboration with Adam Gallagher
Remote Production & Casting by Ethan
Fall 2024 Lookbook
Production and Casting by Ethan
Photography by In-House Photo Team
Models - Ziyi & Park Junwoo (Morph Mgmt)
Summer 2024 Campaign
Production & Casting by Ethan with The Curated in London, UK
Photography Kerry J Dean
Stylist Alice Lefons
Models Yanli (Kev Mgmt) & Akti (Crumb Agency)
Summer 2024 rePEDRO
Remote Production & Art Buying by Ethan
Photographer Sebastian Lager
Summer 2024 Men’s Collection
Remote Production & Art Buying by Ethan
Photographer Dudi Hassan
Summer 2024 ICON Logo Heels
3D artwork and Video by Fresh Edition
Production by Ethan
Summer 2024 Demi Collection
Production by Ethan
Photography by In-House Photo Team
Summer 2024 Ecom Best Sellers
Remote Production & Art Buying by Ethan
Photographer Sebastian Lager
Summer 2024 Lookbook
Production and Casting by Ethan
Photography by In-House Photo Team
Models - Alia & Bunny
Spring 2024 Ecom Best Seller Bags
Production by Ethan & Laura Soto in Paris, France
Photographer Inigo
Spring 2024 Party Collection
Production & Casting by Ethan & Laura Soto in Paris, France
Photography Inigo
Model Lara Mullen
Spring 2024 Campaign (Online Web & Offline In-Store Visuals)
Production & Casting by Ethan with Babylon in Okinawa, Japan
Photography Dai Yamashiro
Video Idan Barazani
Stylist Marie Higuchi
Models Bunny & Abbey
Spring 2024 Social Media Editorial Collaboration with Takuro & Hanna
Remote Production, Art Buying & Casting by Ethan in Hong Kong
Photography Oscar Chik
Stylist Leung Pakting
Talents Takuro & Hanna
Spring 2024 Ramadan Collection
Production & Casting by Ethan & Laura Soto in Paris, France
Photography Inigo
Model Eliza Ruston
Spring 2024 Lunar New Year
Production & Casting by Ethan with Ate Nothing in Shanghai, China
Photography Julian Song
Stylist Zipeng
Models Huang Liyang, Meng Li & Qiu
Spring 2024 PEDRO Studio Collection
Production & Casting by Ethan with Ate Nothing in Shanghai, China
Photography Yuan Li
Stylist Zipeng
Model Yi Meng Ge
Spring 2024 Arc Sneaker Launch
Production by Ethan
3D Artwork and Video by Yeseul Lee
Spring 2024 Lookbook
Production and Casting by Ethan
Photography by In-House Photo Team
Models - Chloe Lau & Valters (Image Tokyo)
Winter 2023 Social Media Editorial featuring Jessica Wu
Remote Production & Casting by Ethan in NYC, United States of America
Photograpy Montis
Talent Jessica Wu
Winter 2023 Hypnotic Icon Collection
3D artwork and Video by Fresh Edition
Production by Ethan
Winter 2023 Hybrix Collection
Production & Casting by Ethan with Good Sport Studio in Saigon, Vietnam
Photography Chan Rim
Stylist Jason Rider
Models (Street Cast from Saigon)
Winter 2023 rePEDRO
Production by Ethan
3D Artwork and Video by Ada Sokol
Winter 2023 Party Collection
Production & Casting by Ethan with Good Sport Studio in Saigon, Vietnam
Photography Jung Woo
Stylist Jason Rider
Models Seongjun & Kayla
Winter 2023 Campaign
Production & Casting by Ethan with Babylon in Tokyo, Japan
Photography Roni Ahn
Stylist Masako
Models Kaisa, Triinu, Yamato and Takeru
Winter 2023 Studio Collection
Production & Casting by Ethan with Babylon in Tokyo, Japan
Photography Toki
Stylist Tatsuya
Winter 2023 Icon Collection
Production & Casting by Ethan with Babylon in Tokyo, Japan
Photography Deniwa
Stylist Tatsuya
Models Misato and Jiji
Winter 2023 Lookbook
Production and Casting by Ethan
Photography by In-House Photo Team
Models - Omusi (Esteem Korea) & Hyun Bae (Kplus)
Fall 2023 Hybrix Sneakers
Production by Ethan
3D artwork and Video by Fresh Edition
Fall 2023 Mono Sneakers
Production & Casting by Ethan
Photography by In-House Photo Team
Model Hyun Dong
Fall 2023 Mens Collection
Production, Art Buying & Casting by Ethan
Photography by In-House Photo Team
Model Hyun Bae
Fall 2023 Geometric Code Collection
Production by Ethan
3D Artwork and Video by Yeseul Lee
Fall 2023 Unisex Collection
Production & Casting by Ethan
Photography Chan Rim
Models Hotaka and Aoi
Fall 2023 Lookbook
Production and Casting by Ethan
Photography by In-House Photo Team
Models - Mona Kawasaki (Tomorrow Tokyo) & Park Junwoo (Morph Mgmt)